Brand Development Manager
Marketing and PR
General Information
 Brand Development Manager needed for a leading FMCG company in Beirut, Lebanon

Job Requirements:

  • Bachelor’s degree in business administration, marketing or equivalent
  • Master’s degree or Professional certification is a plus
  • 5+ years of experience in a similar role
  • Advanced computer skills
  • Fluent in Arabic and English, French is a plus
  • Creative with good analytical skills
  • Outstanding communication skills, both verbal and written

Job Description:

  • Elaborates and implements the global yearly marketing plan related to the brand
  • Initiates the launch of new products/ categories for target markets with the market studies, price structures, price fishing consolidation.
  • Takes charge of the packaging design, product selection, prices and launches in coordination with concerned (R&D, partners)
  • Monitors new product launches and progress and reports progress on global level.
  • Regularly communicates and coordinates internally and externally and prepares regular reports outlining the brands’ performance
  • Communicates with agencies on corporate elements, corporate branding, packaging development, labels, catalogues and all related sales support (POSM and in store branding) and with distributors on implementing in-store activations to ensure it is in line with the brand strategy
  • Keeps track and reports of the global A&P expenditures for further analytics and interpretation
  • Delivers internal and external presentations regarding new product introduction, marketing materials, and communications strategy with the support of the head of marketing- Global Markets
  • Develops brand guidelines, in line with strategy, to be implemented by Sales as well as in manufacturing
  • Provides support to the Head of Marketing, Global Markets with marketing research companies (retail audits, consumer research) to develop and implement brand audit studies as needed
Company: Expertise Recruitment
Job Type: Marketing and PR
Location Hazmiyeh
Date Posted: Nov 30, -0001
Salary: Unspecified
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